Thank you for your interest in BAP's marketing toolkit. Our goal is to increase consumer awareness of the Best Aquaculture Practices (BAP) label and encourage your customers to purchase more healthy, high-quality seafood. Together, let's get people to eat more responsibly sourced seafood.


What's in the Toolkit

  The BAP logo

  Key market research findings 

  Recommended messaging

  Suggested copy for your responsible sourcing page

  In-store signage

  Digital banners

  Social media graphics and copy

  Animated BAP video



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Fill out the form and you'll receive a link to the toolkit in your inbox!

Questions? Contact Us:

Elise Avallon 

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