Thank you for your interest in BAP's marketing toolkit. Our goal is to increase consumer awareness of the Best Aquaculture Practices (BAP) label and encourage your customers to purchase more healthy, high-quality seafood. Together, let's get people to eat more responsibly sourced seafood.
What's in the Toolkit
The BAP logo
Key market research findings
Recommended messaging
Suggested copy for your responsible sourcing page
In-store signage
Digital banners
Social media graphics and copy
Animated BAP video
