Thank you for your interest in our marketing resources. Our goal is to increase consumer awareness of the Best Aquaculture Practices (BAP) label and encourage your customers to purchase more healthy, high-quality seafood. Together, let's get people to eat more responsibly sourced seafood.

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What's in the Toolkit

  The BAP logo

  Key market research findings 

  Recommended messaging

  Suggested copy for your seafood sustainability page 

  In-store signage

  Digital banners

  Social media graphics and copy


  Animated BAP video


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Get the Toolkit

Fill out the form and you'll receive a link to the campaign toolkit in your inbox!

Questions? Contact Us:

Elise Avallon 

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