Join the Seafood You Can Trust Campaign
BAP's 2026 campaign, Seafood You Can Trust, was launched with the goal of increasing brand awareness for the Best Aquaculture Practices (BAP) label in key markets. Whether you're a retailer, food service company or BAP-certified producer, sign up below to receive our marketing toolkit.
Why Get Involved?
For retail & food service companies:
✅ Demonstrate your commitment to responsible sourcing
✅ Drive shopper trust and loyalty
✅ Receive customizable assets to use in-store, online, on social media and in restaurants
For BAP-certified producers:
✅ Demonstrate your commitment to using responsible practices (the #1 way consumers want to learn about responsible seafood is on packaging!)
✅ Access ready-to-use marketing assets and digital content
What's in the Toolkit
The BAP logo
Key market research findings from the 2025 GlobeScan survey
Recommended messaging
In-store signage
Digital banners
Social media graphics and copy
Videos
Recipes
